This is one of the most common questions I get asked when starting (or restarting) a blog, and I’m afraid to tell you that unfortunately…there’s no ‘one size fits all’ answer.
If you’re writing a blog as a news site or gossip site, for example, then you’re going to be posting every day, multiple times a day, to keep up with breaking news. Or maybe you’re writing about your company and will only post either when something interesting happens with your company/staff/in your industry, in which case your posting may be sporadic.
HOWEVER there are many factors that can help you determine what’s right for you and your business. So here goes…
What is your blog about?
Think about your audience. When are they most likely to be online?
If you’ve already written some blogposts then using Google Analytics (or your blogging platforms own analytics) to find out when your audience is online, can be a great indicator of how often you should post.
How much time do you need to dedicate to blogging?
I have 2 words for you – Content. Schedule. I absolutely recommend making a content schedule!
Not only is it a fantastic way for you to allocate your time effectively and work out how much content is actually manageable for you to produce.
If you create your posts in advance, not only can you maintain a consistent blogging pattern, but your audience will know that on a certain day/s of the week, new content will be up so they’re less likely to miss it. Win win!
Say something of value…
Now you’ve worked out how many blog posts you will be able to produce a week/month, but have you worked out what you’re going to write about.
The worst thing you can do is write a post for the sake of it. It will clog up space, and cause more hassle for your audience trying to find the stuff worth reading, and ain’t nobody got time for that!
Think about each piece of content, and if you don’t feel that your audience are going to have learnt anything by the time they’ve finished reading then don’t even bother. Move along to your next piece…
Talk to your people…
Ask for feedback.
If you have an audience for your blog already built then that’s amazing. If you don’t, then go out to the big wide world of social media and find them…
- Ask your target audience what sort of content they want to read about.
- What do they want to learn?
If you’re blog’s already been running for a while, find out what content was the most popular with your audience so you can build on specific topics for even more popular content.
How often do they want new content?
Don’t be afraid to find out because it’s in both your interests!