Chats, hours, tweet-ups, whatever you want to call them, there’s a multitude of ways you can network with potential customers (and other businesses) over on Twitter, without ever leaving your home/office!
So what are they exactly, and how do they work?
Twitter hours (we’ll go with this term for now) are organised times for people to connect with each other depending on their locations/industry, all centred around specific hashtags.
For example #ManchesterHour is (at the time of me writing this) every Thursday 8pm – 9pm (GMT) and allows businesses from all over Manchester to connect with each other just by using #ManchesterHour in their tweets.
— #ManchesterHour (@Manchester1Hour) February 20, 2014
Or if you’re in a Twitter chat about a specific topic, the host may ask questions to the participating followers, using markers ‘A1, A2….’ ‘Q1, Q2…’ etc for you to follow the line of questioning and answer accordingly.
Why would I need to join a Twitter chat/hour?
Ok, apart from the obvious that there’s no suits & ties, formalities, possibly paying to get into a networking event, awkward small talk, you don’t even have to leave your house….yeah all of that, they’re a great way to share content, and engage with people/companies you might otherwise never have met.
Not only that, but you can see a companies profile and biography and work out whether they are someone you would like to meet and may be useful to you and your business straightaway, without having to make all the usual networking small talk – talk about making life easier, why wouldn’t you want to get involved in this?
Building your authority
Twitter hours/chats aren’t just a space for you to rave about your business/products/services, because everyone’s doing that. You have to make yourself stand out from the crowd.
There’s no better way to get yourself or your business seen as an thought-leader/authority in your industry, than by hosting one of these chats/hours. Participate regularly to become a familiar face, prove your value by showing your knowledge of your industry, and get to know the host of the chat. Find out who hosts the chat and send them an email letting them know you’re interested, and why you think you’d be a good fit.
“Ok I’m interested… I want to get involved with a Twitter Hour”
To save you searching for hours on Twitter (you’re welcome) I’ve put together a quick list below, of some great places you can find all sorts of information on different Twitter Hours/chats. So here goes…
– Twubs : A great directory to find Twitter chats on a range of interests and industries.
– Google Docs: This spreadsheet has been going since the dawn of time (or at least when Twitter chats became ‘a thing’) and with 100+ chats listed, it’s the ultimate resource!
– Tweet Reports: Another great listing of Twitter chats.
If any of these have worked for you/your business, or if you’ve started your own Twitter chat, please let me know in the comments below, or send me a tweet @CChadwickPR