Email is not old fashioned, it’s not faded away, and it’s most definitely not dead.
We all get bombarded with hundreds of emails from companies we probably never signed up to, or companies we did sign up to and just don’t care about anymore, BUT if you do it correctly and use it as the importance part of the process that it really is, you can stop yourself ending up in the junk folder.
Stage One – Awareness (Know)
Social media is for your brand awareness, and gaining the initial exposure.
Your customers have probably seen you/followed you, maybe engaged with a post or 2, and they’re starting to show the first hints of interest, so they click over to your website…
Stage Two – Leads (Like)
You’ve got them through the first stage of the process by reeling them in with interesting content on your social platforms, and now they want to find out more.
They read more information on you, a few blog posts, but they’re not ready to fully commit to purchasing your products or buying your services, however they still want to maintain that connection with you.
So they’re happy to give you their contact information to build on the relationship – make this step even more attractive to them by offering them a LEAD MAGNET. This lead magnet should give them value, a downloadable product/eBook/’How To’ guide that (obviously) relates to your end product/service, that you think they can benefit from.
Stage Three – Capture (Trust)
You’ve got their attention, you know they want to hear more from you. This is not the time to bombard them with sales pitches though.
You are still nurturing the relationship.
Ease them into making purchasing decisions within your emails with offers/coupons/codes that are exclusive to being on your mailing list (and let them know this) to keep them as a subscriber and ultimately a happy and repeating customer.