Happy first blog post of December!
I know I’m about to sound cliche but seriously, can you believe it’s Christmas already?
‘Tis the season of Christmas jumpers and too much mulled wine, but despite how festive you may be feeling, please don’t be tempted to get festive with your profile photo and change it to one with you rocking a Rudolph jumper. Just no.
If you are looking for a change and it’s time to freshen up your social media profiles ready for the new year though, then I have 5 tips to make sure they look the best they can be and you represent yourself and your business in the best light (no pun intended)…
✘ Avoid blurry, dark, or low-resolution images. Make sure you have good lighting and you’re facing the light. Your light source should come from in front of you.
✘ Avoid camera shake. If you’re getting someone to take a photo of you, make sure they have a strong stance – legs shoulder width apart and elbows tucked in to support your upper body and reduce movement. A tripod is a great, and inexpensive way of helping you take photos, especially if you want to take them by yourself.
✓ Sharpness is key. One of the key letdowns of a picture is when a face is blurry and out of focus. There’s a ton of easy to use apps and websites (a lot of them free) that can help you make your image clearer and sharper when editing your shot.
2. Present your best self – not your best selfie
In my opinion, there is nothing worse than someone who’s trying to appear professional and their profile image is a selfie.
Love them or hate them they have a time and place – do you really want a potential client or customer’s first impression of you to be a selfie?
3. Your background
Make sure you’re the focal point of the photo. Either blur the background or perhaps make it monotone to keep all eyes on you. Your background should be clean, so the noise behind you doesn’t distract the eye.
Try and inject some colour into what you’re wearing. You don’t have to wear the most vibrant piece of clothing you own, but the right colours can bring life to your photos.
✘ Avoid hats, sunglasses, hair, or anything that covers your eyes.
5. A picture is worth 1000 words
Aim for confidence and approachability. Try to relax and smile naturally. It’s easy to see when the smile doesn’t quite reach someone’s eyes, or that they felt uncomfortable and awkward when having their photo taken.
What do you want your profile picture to say about you?
6. Not all sites are created equal
Each social media platform will have it’s own audience and what might work on your Facebook full of friends and family, won’t necessarily work on your LinkedIn profile for potential business opportunities, so bear this in mind when taking photos — it’s a good idea to take a mix of photos so you have a range to choose from.
And whilst I hope these tips managed to make taking your next profile picture easier, I definitely think it is worth investing in an hour or two of a photographers time (ideally one who has experience taking headshots) to save you hassle, and make sure you get the best outcome from your photos.