Once reserved for texting, emojis are now everywhere. You can add them to Snapchat content, Instagram Stories, subject lines of emails, tweets, posts, everywhere.
Domino's even allows you to order a pizza by simply tweeting them the pizza 🍕 emoji.
(ours is a meat feast on a pan base, thanks in advance).
Then who could forget one of our favourite social media campaigns from WWF. which asked Twitter users to retweet a tweet and every endangered emoji the person used, £0.10 would be voluntarily donated to WWF on their behalf.
So how do you follow in the footsteps of some of the world's biggest brands to speak the same emoji language as your audience base effectively?
1. Do you know what the emoji means?
Make sure you are using emojis in the correct context. Save yourself some embarrassing moments by using Emojipedia to ensure you fully understand the meaning, because that aubergine emoji is not always about your grocery shopping, and peaches aren't always a fruit.
2. Know the time and place
There might be an emoji for pretty much everything but that doesn't mean you should use an emoji for pretty much everything. If you're discussing a serious issue then it's probably best you keep it emoji free.
3. Stay on brand
Yes emojis can help make your brand lighthearted and fun, but stick with the emojis that represent your company. We don't all need flames, winking faces, sparkles, and hearts. Especially if you're a corporate company!
4. Less is more
Did you see when Chevrolet decided to send out an all emoji press release?
It was fun and irreverent, and it certainly got people talking but don't go overboard with your emojis on your posts. One or two to highlight what you're saying is enough.
5. Make sure your message makes sense
Don't just type a load of emojis to make your post look 'prettier', make sure the meaning behind them in easily understandable, relevant to your brand, and won't pass as a MENSA entry exam.